Fox & Graham's property listings used to live inside a LoopNet iframe. Not anymore.
Boutique Houston commercial real estate firm. Design by Always Creative, @Framer build by me.
The listings were the hard part. LoopNet has no public API for syncing data. The easy path was an Embed component, but on a site meant to look established, the one page selling the properties would've been the one page that looked rented.
So I rebuilt it.
→ 28 listings as a custom card component powered by Framer CMS
→ Own URL, own design, no third-party UI showing through
→ Homepage video header, scroll-based motion throughout
First 30 days after launch:
→ 230 visitors, 560 pageviews
→ /properties was the second most-viewed page
→ Google became the top traffic source
