Introducing Loupe, A New Kind of Design Conference

If you go to one conference this year, it should be this. Here’s why.

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Ashanya Indralingam

May 30, 2018

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As far as modern design tools go, we’ve been in the game for awhile. For the most part, we’ve been focused on Framer and pushing our own product forward. But we also recognize that we're part of an ecosystem of toolmakers, and that we all participate in and benefit from the larger design community.

We figured it was time to give something back.

That’s why we’re hosting our first ever design conference, called Loupe. A “loupe” is a magnification tool used in various design and engineering fields, a tangible representation of our desire to put the lens on central themes around design, code and software. We’re also seeing this event as a way to strengthen the ties between our global Framer community, and to reward our most passionate and dedicated members — especially those who tirelessly organize or attend Framer meetups.

Regardless of your tool of choice, we want Loupe to be a place where we can encourage meaningful discourse around the issues that impact our work, from process, systems, and software, to building community, and designing for the future.

Speakers from all design verticals

From the beginning, we wanted to ensure that this event represented the rich diversity of the community that has coalesced around Framer. Our speaker lineup is a true testament to that, pulling designers of all levels and backgrounds, with experience in tech, gaming and film as freelancers, at agencies and on large teams.

They’re bringing a rich tapestry of subject matter and expertise to the table — Devon Ko is the founder of 3D for Designers, Kristoffer Brady recently designed interface elements for Black Panther, Mina Markham brings her passion for community organizing and as the Creative Director of Microsoft’s Fluent Design, Claudio Guglieri is a huge proponent of accessible design. The rest of our speakers are just as impressive, and it’s safe to say, this isn’t your average design conference lineup. And that’s because we believe that there is no longer just one type of designer.

No matter how you identify — graphic, prototyper, hybrid, researcher, technologist, engineer, animator or all of the above — Loupe is for you.

Read our featured speaker bios ›

Workshops to level up

Design education is at the crux of our conference. The hands-on nature of our workshops are designed to showcase that Framer is not just for an elite group of prototypers, it’s for everyone. Choose any one of our four expert-led workshops and spend the day being guided through a sequence of interactive sessions. Learn real-world skills and get the foundational structure you need to advance in your career.

loupe workshops

Longtime Framer community organizers and trainers Ash Adamson and Silvia Bormüller will be teaching Framer X Fundamentals, where both beginners and veterans can expect to learn something useful. In Designing with Data, George Kedenburg and Karla Cole from the Facebook Design team will be hosting an intermediate-level track that teaches you everything you need to know about real-time database integration. Tinder’s Freddy Iboy and Preya Patel are conducting an intermediate-level workshop on the necessary principles of Creating Fun Products. And if you’re interested in sensory design, don’t miss Jordan Dobson and Stephen Crowley’s advanced workshop on Designing with Hardware.

Learn more about each workshop track ›

Conference venues and events

As a design conference venue, the EYE Filmuseum could not be more fitting. It’s an Amsterdam landmark located just across the river IJ from the historic center of the city and easily accessible by a free ferry service. The building is an architectural wonder both inside and out, featuring tons of exhibition space, a cinema, restaurant and open-air terrace, perfect for a post-conference beer or two.

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Most main events will happen at the EYE Filmmuseum in Amsterdam Noord.

We’ll also be hosting several events at various locations in proximity to the EYE. With your conference pass, you can attend the Loupe opening reception at The Loft, on the 16th floor of the iconic A’Dam tower. After the first day of the conference, you’re invited to enjoy a well-deserved drink and casual networking at TQ, a tech hub founded by The Next Web, supported by Google for Entrepreneurs and the birthplace of many a European unicorn. Expect to dance at the closing party, hosted at the Tolhuistuin, an Amsterdam Noord hotspot and concert hall. We’ve got a few more surprises in store — and one very unique Amsterdam-style party — but we’re saving that news for conference attendees. This is a boutique conference, so we have limited tickets to offer. Book your spots soon, we can’t wait to see you at Loupe!

Check out the full schedule of events and register today ›

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