Regaining Control Over Website Updates

Before migrating to Framer, Pocketlaw used Dot CMS—a system not built for designers or marketers. Creating new CMS components required engineering support, leading to delays of up to three weeks for marketing and design updates. Engineers were stuck between maintaining the product and handling marketing site requests, slowing down both teams.

As Head of Creative, Love Petersén wanted a tool that would give full autonomy to designers. When he discovered Framer, he realized it offered the flexibility and speed they needed to take control of their site and marketing campaigns.

A Fast and Seamless Migration

Pocketlaw joined Framer Enterprise and launched their new site in just three weeks. The priority was to migrate quickly so marketing and design teams could execute campaigns without developer bottlenecks. Shortly after, Pocketlaw underwent a full rebrand—again shipping the project in just three weeks using Framer’s rapid development capabilities.

“The first time I published our site and the live version was the exact same as the preview, I couldn’t believe it.” – Love Petersén, Head of Creative

As a Framer Enterprise customer, Pocketlaw had direct access to Framer’s product specialists and engineers via Slack, ensuring smooth onboarding and real-time support for any site-related questions.

Scaling Marketing with Framer CMS

Framer’s CMS empowered Pocketlaw’s marketing team to fully manage customer case studies and blog content. With its intuitive interface, they could add, edit, and launch content independently—without needing design or engineering involvement. The ability to create new pages directly from CMS content streamlined their content marketing workflow, making publishing faster and more efficient.