Journal Page

"After I finish laying out a static design, I want to see how it responds to user behavior and the manipulation of interface elements. Will it feel just as natural? That’s when I launch Framer."

Zova

"Using Framer to cheaply explore designs in the context of tvOS saved us from only discovering issues after they’d been implemented in production."

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Shopping Cart

Framer is a tool built for experimentation. In this design, Alyona plays around with visual data adaptation, arriving at a unique flow that allows for the user’s cart to dynamically alter to its contents.