Morph

Every visitor to your Framer site sees the same page. Morph changes that.

With Morph, you create rules that swap content based on who's visiting. Someone arriving from a Google ad sees messaging tailored to that campaign. A returning visitor sees a different CTA than a first-time visitor. Mobile users get a layout that works for them.

Set up in under a minute:

Open the plugin, create an account, and your site is connected automatically — including the tracking snippet. No manual code injection.

Build rules visually:

Each rule has variants with conditions attached. Combine multiple conditions per variant — for example, show a specific section only to returning visitors on mobile who came from a specific UTM campaign.

Available conditions:

— UTM parameters: source, medium, campaign, term, content

— Device type: mobile, tablet, desktop

— Visitor status: new or returning

Track what's working:

Built-in analytics show impressions per rule so you can see which variants are actually reaching visitors.

Works with any published Framer site. All configuration happens inside the plugin — no external dashboard required for day-to-day use.

Docs: docs.morph-app.com

Support: support@manilabs.co