Pavlo Zhydkykh
Pro ExpertWebsites that move a number, not just look good. Design, custom code, animation, SEO & GEO - one person, accountable end to end.
Websites that move a number, not just look good. Design, custom code, animation, SEO & GEO - one person, accountable end to end.
Built Clarus — AI for private market allocators.
Enterprise fintech is a restraint problem. The buyer is handling LP capital accounts and fund financials, so every visual flourish reads as a reason not to trust you. Security and auditability got promoted from footer links to full sections.
Favourite detail: the FAQ isn't marketing questions, it's the six objections that actually kill enterprise deals — including "what if Clarus builds a model I don't like."
Built Creatorscaling - a done-for-you webinar funnel agency.
Direct response is its own craft. Brand sites earn attention slowly; a page like this has about four seconds. The whole build is claim, proof, claim, proof — with a qualifying line above the headline that deliberately turns away anyone under $20k/month.
No nav. No secondary links. Every CTA goes to the same application form.
Built NimbleStax — a fractional data team for growing companies.
The problem with selling infrastructure: nobody can picture it. "Clean pipelines" means nothing until you see what you actually get.
So the whole page is animated dashboard mockups — metric cards, order tables, team views — built natively in Framer rather than dropped in as screenshots. The client sees the outcome, not the plumbing.
Also killed the contact form. Every CTA goes straight to the calendar.
Built Gwynn CPAs — an audit firm in Dallas.
Professional services have a specific emotional starting point. Nobody wakes up wanting an audit; a lender demanded one and there's a deadline. So the hero names the fear directly instead of talking about "excellence in accounting."
Then the whole page is trust architecture: named clients with logos, a six-step process laid out plainly, 20 years of credentials. No mystery about what happens next.
Framer + CMS, service-level pages for local search.
Built Piece of Glass — a 40,000 sq ft glass fabrication facility in New Jersey.
Industrial B2B in an old trade. The temptation is to modernise it into something that stops looking credible to the people who actually buy — glaziers and contractors want lead times and SGCC certification, not vibes.
So: editorial restraint on the surface, hard specifics underneath. Plus a full-screen kinetic manifesto that earns the brand some attitude without getting in the way of the spec sheet.
Built Antidote - an ecommerce growth accelerator led by a 3x Fortune 500 VP.
Founder-led consultancies are their own design problem. You're not selling a service menu, you're selling one person's judgement — so the whole page funnels to a direct email, not a lead form with six fields.
Kinetic type, animated stat counters, and a methodology block that makes an abstract process feel concrete.
Built The Lake Proposal — proposal videography on Lake Como.
Interesting part isn't the site, it's the funnel logic. Couples book proposal filming months before they book a wedding videographer. So this runs as a separate brand with its own domain and its own search intent, then hands the couple over to the studio's wedding brand once the ring is on.
Two brands, two rankings, one pipeline.
Framer, video-first, WhatsApp deep link for international enquiries.
Joined Wrench.ai — a B2B AI personalization platform — to work on SEO.
Classic story: the SEO audit turned into a publishing problem. Content wasn't the bottleneck, friction was. Every blog post needed engineering time, so nothing shipped.
Ended up moving the source of truth into Notion and automating the path to live posts. Marketing writes where they already work, metadata gets set at writing time, no developer in the loop.
SEO strategies only compound if publishing is frictionless.
Worked on LUCA - a women's cycling apparel brand running headless Shopify on a Framer front end.
Most interesting piece: a custom Notify Me When Available component. Sold-out variants are where storefronts quietly leak demand - the customer wanted a specific size in a specific colour, hit a dead button, and left. Now that intent gets captured against the exact variant.
Rest of the work was Shopify component output — getting product, variant and stock data to render properly in Framer so the storefront behaves like an actual shop.
Built ARDA - a sovereign AI platform for banks, utilities and telecoms.
Enterprise sites are a different discipline. The reader is a CISO deciding whether to trust you with regulated data, so every flourish you'd normally add works against you. Restraint is the design.
Most of the effort went into one animated architecture diagram - explaining deployment topology visually so nobody has to parse a paragraph about trust boundaries.
Framer, custom components, scroll-driven reveals.
Built Trident Crane — a crane and lifting company in Illinois.
Industrial B2B is a different problem than a portfolio site. Nobody browses. A site manager needs a crane by Thursday, so the whole build is speed to quote: number in every viewport, union credentials above the fold, one page per service and city for local search.
Framer + CMS, interactive coverage map, six service pages.
Wedding videography studio on Lake Como — built in Framer.
Full-bleed video hero, editorial type, CMS-driven film gallery. The work does the selling, the interface gets out of the way.
Hey everyone — just finished TheForge, a template for fight gyms 🥊
Most gym templates feel like soft fitness landing pages. Combat gyms sell something else entirely: intensity, respect, transformation. So I built one that actually looks like the room it's selling.
What's in it:
• Cinematic preloader that flies you into the site
• Hero video that scrubs as you scroll
• Before / after drag slider — the strongest proof a gym has
• Seven disciplines on an animated sliding track
• Pinned horizontal "The Path" section, fully native
• Coach cards, review marquee, pricing, FAQ
• Booking modal with a thank-you flow
Fully responsive, SEO-ready, and built from native components — every text layer is editable on the canvas.
Live demo → https://getforged.framer.website
Feedback very welcome 🙌
Just shipped Forge — a Framer template for MMA, boxing and combat sports gyms 🥊
Scroll-scrubbed hero video, a before/after slider that shows 6 months of training in one drag, pinned discipline journey, and a booking modal that actually converts.
Hey, Guys! 👋
Just published a new Solar Energy Template — Sunara.
12 responsive pages, 2 CMS collections (blog + services with dynamic detail pages), a working contact form, and a design system built on 6 color tokens and Switzer + Instrument Serif.
The fun part is the motion: Lottie animations, animated number counters, immersive scroll reveals, infinite tickers, and parallax — plus a 404 page with a headline that animates in letter by letter. 🌞
Everything's tokenized and semantically named, so it's genuinely fast to rebrand.
Grab it here 👇
Hey, Guys! 👋
Just published a new Solar Energy Template — Sunara.
12 responsive pages, 2 CMS collections (blog + services with dynamic detail pages), a working contact form, and a design system built on 6 color tokens and Switzer + Instrument Serif.
The fun part is the motion: Lottie animations, animated number counters, immersive scroll reveals, infinite tickers, and parallax — plus a 404 page with a headline that animates in letter by letter. 🌞
Everything's tokenized and semantically named, so it's genuinely fast to rebrand.
Grab it here 👇
Just shipped Verius — a minimal SaaS / dev-platform template with a soul made of ASCII. ▚
Rotating glyph spheres, a live terminal dashboard, a 3D ASCII crowd, image-to-ASCII, a CMS blog + careers with an overlay apply form, and scroll animations on every page. Fully responsive, fully editable, launch-ready.
Build something that doesn't look like everything else. → (Link in a Description)
