Effortless design, smoother updates
Loops wanted a platform that combined intuitive design with rapid publishing. While previously using Webflow, they experienced friction in quickly making changes and launching updates. With Framer, Chris and his team instantly felt at home, accelerating their workflow significantly. Framer's design capabilities gave them the freedom and speed they needed without complexity.
Quick migration, easy management
Switching to Framer was straightforward. Loops quickly migrated their existing site, making improvements along the way. Framer’s built-in CMS enabled them to update and test content easily, without needing developer support. According to Chris, Framer allowed them to manage content effortlessly, significantly simplifying their workflow.

Instant edits, live publishing
Framer enabled Chris to make edits and push updates instantly, even over weekends. This agility helped Loops swiftly react to feedback and continuously enhance their website. Additionally, their blog, changelog, and upcoming template marketplace all run seamlessly on Framer's improved CMS, further simplifying site management and providing a unified experience. Chris also highlighted Framer’s "draft" feature as particularly slick, enhancing their overall content management experience.
Loops
Loops is a Y Combinator-backed email platform that simplifies communication management for software companies, offering a unified interface for transactional, marketing, and product emails.
5-10
2020
Seed
3.5M
Results
Faster transition from design to live production.
Increased productivity through instant edits and live updates.
Seamless updates without developer dependencies.