Streamlining Website Management

During COVID-19, Whereby experienced a surge in new customers, requiring rapid updates to their website. However, their reliance on a mix of custom-coded pages and Contentful placed a heavy burden on engineers. Ad-hoc marketing requests led to inconsistent layouts and messaging, and engineers were frequently pulled away from core product development to maintain the site. Recognizing these challenges, the marketing team sought a tool that would empower them to take control of updates and content creation.

Unlocking Agility with Framer

Whereby needed a platform that provided marketing autonomy, intuitive usability, and the ability to iterate quickly. After evaluating multiple options, they found that Framer seamlessly integrated into their existing tech stack, which included Figma, Fathom for analytics, and Salesforce for lead tracking. Confident in the platform’s capabilities, Whereby partnered with Framer Expert Matt Jumper to lead their migration.

A Seamless Transition and Greater Flexibility

To ensure a smooth transition, Whereby’s engineers collaborated with Framer’s support team to set up a custom reverse proxy, allowing their migration without disrupting user subdomains. Framer’s CMS allowed them to easily manage and update content, including a pricing comparison page built as a CMS collection. This gave the marketing team direct control over content changes without involving developers.