Challenge

Perplexity needed a no-code website builder that would allow its marketing team to make updates independently while maintaining a high-quality, brand-consistent design. As the company grew, they also required a platform that could scale effortlessly and support their global expansion. Without the right solution, they risked being slowed down by engineering bottlenecks and unnecessary admin work.

Scaling Without Engineering Bottlenecks

After evaluating their options, Perplexity chose Framer for its flexibility, design capabilities, and ease of use. With Framer, the team could launch and manage their website without relying on developers, allowing them to update content freely and build dedicated landing pages for different user groups as part of their verticalized growth strategy. Framer also simplified Perplexity’s global expansion efforts with its one-click translation feature, making the site accessible in multiple languages instantly.

A New Way to Grow

By switching to Framer, Perplexity drastically improved its content management process. Blogs, FAQs, and landing pages could now be updated in seconds without engineering involvement, freeing up resources for more strategic initiatives. The platform’s seamless translation capabilities allowed Perplexity to expand internationally with unprecedented speed, reducing what would have been a massive technical undertaking to a simple click. Additionally, using Framer eliminated the need for an external web design agency, helping the company maintain a high-quality website at a fraction of the cost.