Biograph isn’t just another health startup—it’s co-founded by longevity pioneer Peter Attia and backed by Vy Capital. Emerging from stealth in 2025 with a feature in TechCrunch, the brand is redefining what modern medicine can feel like. That made it even more important to deliver a site that lived up to its promise of precision, luxury, and breakthrough thinking.

Designed to tell a story

Biograph didn’t want just another clinic site. They needed something immersive and cinematic—a homepage that felt more like a narrative experience than a brochure. Metalab approached the project with a storytelling mindset, crafting a design that guides visitors through the Biograph philosophy, services, and clinical experience in a way that feels elevated and emotionally resonant.

Framer for flexibility and finesse

To realize such a bold concept, Metalab and Biograph turned to Framer. The platform enabled the team to move quickly from concept to implementation while preserving creative freedom. Rather than being constrained by rigid dev timelines, they were able to iterate rapidly and execute detailed visual flourishes without sacrificing performance.

A seamless collaboration

Metalab credits the success of the project to its close partnership with the Biograph team. Working collaboratively in Framer, the two teams could experiment and refine in real time. The end result is a site that not only tells the Biograph story but also delivers on the brand's promise of elegance, innovation, and precision.