Turning a Static Page into a Storytelling Experience
Previously, Zapier’s brand guidelines were stored in Google Drive, making it difficult to tell a cohesive brand story. The static format lacked engagement, was not user-friendly for external partners, and failed to communicate the most impactful elements of their brand.
A Flexible, Motion-Friendly Solution
Zapier’s design team sought a tool that could support motion-heavy elements while offering full creative control. After evaluating various options, they chose Framer for its seamless animation capabilities, intuitive UI, and alignment with security and legal requirements. Initially hesitant about adopting a new platform, leadership was reassured by Framer’s rapid adoption and strong enterprise support.
Bringing Brand Guidelines to Life
With a tight two-week timeline and a small team of one content writer and two designers, Zapier used Framer’s familiar Figma-like interface to move quickly. The page was designed in one week and built the next, launching on schedule. Framer’s dedicated enterprise support played a key role, providing real-time assistance via Slack and calls to help meet deadlines.
Zapier
Zapier is an automation platform that connects thousands of apps, enabling users to streamline workflows and increase productivity without coding.
Results
Launching the brand guidelines in just two weeks
More engaging and visually rich brand storytelling
Greater autonomy for the brand studio team
Features used
Advanced CMS
Roles & Permissions
Realtime Multiplayer
Staging Environment
