Framer

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Framer vs Adobe Experience Manager: Which platform is best for your marketing website?

Framer gives you everything you need to design, build, and publish beautiful, scalable websites without enterprise-grade complexity or months-long implementation timelines. Unlike Adobe Experience Manager, Framer is an all-in-one platform that combines visual design tools, a built-in CMS, and instant publishing, so teams can go from idea to live site without procurement cycles or developer queues.

Canvas

Site

·

main

12

Invite

Publish

Pages

Layers

Assets

Search…

Pages

Home

/product

Product Pages

/support

/learn

/get-access

/updates

/legal

/privacy

/terms

/accessibility

/disclosures

100%

Desktop

1200

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Tablet

810

Agent

Style

Position

400

T

400

B

600

L

600

R

Type

Absolute

Size

Width

200

Fixed

Height

100

Fit

Min Max

Add…

Layout

Styles

Visible

Yes

No

Opacity

0.5

Fill

999999

Border

Add…

Shadows

Add…

Radius

20

Padding

20

Filters

Add…

Sorting

Add…

Pagination

Add…
Mobile design preview made in Framer
Mobile design preview made in Framer

Why choose Framer over Adobe Experience Manager?

Featured models

Landscape

Petal 3.1

Builds and ships

Landscape

Ember 4.7

Fast and efficient

Start from a prompt and watch the agent generate layouts, sections, and visual style directly on your canvas. Refine typography, spacing, and color until it looks exactly right.

Branches

Search…

All

main

1m

Framer user avatar

home-2026

3m

Framer user avatar

use-cases

Framer user avatar

publishing

8m

Framer user avatar

content

10m

Changes

Home

Framer user avatar

/pricing

Framer user avatar

Updates

Framer user avatar
Framer user avatar

Shaders

Framer user avatar

Vectors

Framer user avatar

Merge to main

Mobile design preview made in Framer
Mobile design preview made in Framer

Invite teammates, leave comments, and design together in real time. Branch off to explore ideas without touching the main project, then merge when it’s ready to ship.

CMS visual interface preview

Edit and publish content directly on the canvas. See your changes in context without switching to a separate editor or leaving your layout.

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How it works

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Mobile design preview made in Framer
Mobile design preview made in Framer

Build components by hand or with the agent. Add variants, interactions, and properties so every instance works exactly as intended.

Framer vs. Adobe Experience Manager: compare speed, cost, and team independence

Feature
Framer
Adobe Experience Manager
What this means for you

Implementation time

Start publishing the same day you sign up

Typical implementation takes 3 to 12 months with integration partners

Framer eliminates procurement and implementation timelines entirely

Design control

Direct visual control over layout, typography, spacing, and motion

Design changes require developer implementation through component templates

Framer ensures design decisions ship exactly as intended without engineering sprints

Time to publish

One-click publishing with instant global hosting

Content goes through workflows, staging, and scheduled release windows

Framer removes release management overhead from routine website updates

Team independence

Designers and marketers can edit and publish without developers

Authors edit within predefined templates; structural changes require IT

Framer gives non-technical team members full website control

CMS capabilities

Built-in visual CMS with collections, references, and localization

Enterprise content repository with content fragments, workflows, and multi-channel delivery

Both handle content at scale; Framer also handles design and publishing natively

SEO and performance

Built-in SEO controls, server-side rendering, and automatic image optimization

Performance depends on infrastructure configuration, CDN setup, and custom optimization

Framer delivers fast, SEO-ready websites without requiring infrastructure tuning

Collaboration

Real-time multiplayer editing on live website pages

Role-based authoring with workflow approvals and version management

Framer collaboration is real-time and visual, not ticket-based

Total cost

Straightforward site plans with built-in hosting and CMS

Six-figure annual licensing plus implementation, hosting, and ongoing maintenance costs

Framer offers predictable pricing without hidden infrastructure or integration costs

Developer dependency

No-code by default with optional code components for custom needs

Developer-required for templates, components, integrations, and infrastructure

Framer reduces ongoing developer involvement for day-to-day website operations

Best fit

Teams that want design, content, and publishing unified in one fast workflow

Large enterprises needing multi-channel content delivery across web, mobile, and IoT

Choose Framer when the primary goal is shipping websites with speed

Why switch from Adobe Experience Manager to Framer?

Create custom layouts without limits in Framer
Replace a multi-vendor stack with one platform

AEM requires integrators, hosting providers, CDN configuration, and ongoing developer support just to keep a marketing site running. Framer replaces that entire stack with one platform where you design, manage content, and publish without infrastructure management.

Create custom layouts without limits in Framer
Replace a multi-vendor stack with one platform

AEM requires integrators, hosting providers, CDN configuration, and ongoing developer support just to keep a marketing site running. Framer replaces that entire stack with one platform where you design, manage content, and publish without infrastructure management.

Rank higher in Framer with advanced SEO
Take back creative control from IT

When your website lives in AEM, design changes compete with engineering priorities and IT governance. Framer keeps design decisions on the canvas, giving your team full control over every visual choice without developer mediation or ticket queues.

Rank higher in Framer with advanced SEO
Take back creative control from IT

When your website lives in AEM, design changes compete with engineering priorities and IT governance. Framer keeps design decisions on the canvas, giving your team full control over every visual choice without developer mediation or ticket queues.

Invite users to design together in Framer
Publish updates in seconds, not release cycles

AEM content updates often require staging, QA, and scheduled deployments. Framer publishes changes instantly with one click. No release windows, no waiting for deploys, no developer involvement for routine updates.

Invite users to design together in Framer
Publish updates in seconds, not release cycles

AEM content updates often require staging, QA, and scheduled deployments. Framer publishes changes instantly with one click. No release windows, no waiting for deploys, no developer involvement for routine updates.

One-click publishing in Framer
Grow without growing your infrastructure

Framer scales from simple marketing sites to enterprise-grade multi-page websites with CMS collections, localization, and governance. One visual workflow, no added infrastructure complexity or vendor management.

One-click publishing in Framer
Grow without growing your infrastructure

Framer scales from simple marketing sites to enterprise-grade multi-page websites with CMS collections, localization, and governance. One visual workflow, no added infrastructure complexity or vendor management.

Enterprise capability without enterprise friction.

AEM is built for complex, multi-channel content operations. But for marketing websites, Framer gives teams direct access to design, edit, and publish without the overhead of enterprise infrastructure, implementation partners, or ongoing developer dependency.

AEM is built for complex, multi-channel content operations. But for marketing websites, Framer gives teams direct access to design, edit, and publish without the overhead of enterprise infrastructure, implementation partners, or ongoing developer dependency.

Get started with Framer

Get started with Framer

Get started with Framer